As technology continues to alter the way sellers sell and shoppers shop, how these shoppers perceive their overall experience will significantly impact the operational and strategic realities faced by retailers. No longer is the shop down the road your main competition; competitors are everywhere, and anywhere, and open around the clock.
With competitive web sites huffing and puffing at your doors, easily accessible from customer’s mobile evices, fortifying your brand’s brick-and-mortar infrastructure through personalization and innovation can keep those competitive wolves at bay.
Retailers who offer the option to pick up online purchases at the physical store are boosting their revenue overall. Meanwhile, shoppers love this feature because they can often receive their purchases sooner and avoid costly shipping fees. In short, it’s a win-win!
Still not convinced? Read on!
· Walmart® was the first major
· For The Container Store®, online
· Toys”R”Us® has gone one step
retailer to offer cash payments orders for in-store pickup tend further by adding a “pay in-store”
for online transactions to be much larger than typical option on their ToysRUs.com and accommodate its customers in-store purchases. The Container BabiesRUs.com e-commerce sites. without a credit or debit card.